Having or not having good hair has worried humans from all types of societies. Egyptologist Jean-Claude Goyon writes, in one of the essays in 100,000 years of beauty (Gallimard), about what led upper-class Egyptians in ancient times to wear wigs: “To show off the most beautiful appearance and demonstrate one's rank, both in society and in the temple, a degree of perfection and control of the hair that only a wig could guarantee was required.” The search for pristine hair is not new, nor is the concern about the decrease in its density, although never have these problems generated as much conversation as today. The hair care market is expected to practically double in size in a decade, according to Grand View Research, while Google searches related to treatments for hair loss grew by 450% in 2025. “It is one of the topics that has changed the most in salon discussions,” acknowledges hairdresser Gabriel Llano about his eponymous center in Madrid (Velázquez 71), “before clients came mainly concerned about color, frizz or the damage caused by heat tools. Today many come asking directly about the density.”
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Styling:
Paula Delgado.
Hair salon:
Fernando Torrent (Kasteel Artist Management) for Shu Uemura.
Model:
Sofietje Schutte (Ford Models).
Production:
Cristina Serrano.
Styling assistant:
Ruben Cortes.
Production assistant:
Marina Marco.
